Documentation

Introduction

This documentation explains what LeadPulse does, why each feature matters, and how to configure the platform for reliable campaign attribution.

Why teams use LeadPulse

LeadPulse helps marketing teams unify short links, attribution data, and conversion signals in one place. Instead of guessing which channel drives results, you can measure performance by source, referrer, device, and location, then optimize from real data.

How LeadPulse works

  1. Create a short link and optionally attach UTM parameters, campaign labels, QR variants, or CTA overlays.
  2. Publish the link across paid, organic, email, social, and offline channels.
  3. LeadPulse captures click-level context and aggregates analytics in your dashboard.
  4. Add the LeadPulse pixel to your site to capture post-click behavior and conversion events.

Recommended setup order

  1. Start with Get Started to launch your first production-ready link.
  2. Configure Custom Domains for better trust and branded URLs.
  3. Connect your publishing workflow using Social Scheduler Integration.
  4. Install the LeadPulse pixel to measure downstream conversions.

What success looks like

  • Every campaign uses a unique short link with clean naming conventions.
  • Top channels and referrers are visible without manual spreadsheet work.
  • Brand-safe custom domains are live and verified.
  • Conversion events are captured and tied to acquisition sources.